UBS has initiated coverage of General Mills with a 'Sell' rating and a 12-month price target of $54, citing overly optimistic sales and earnings expectations for fiscal 2026. The firm forecasts a 0.2% decline in organic sales growth, attributing the weaker outlook to market share losses in North America, which overshadow potential gains from innovation and affordability efforts. Analysts project earnings per share of $3.89 for FY26, below consensus estimates, and express skepticism about achieving high-single-digit earnings growth without significant sales acceleration.